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3. UR-GE Project, International Competitiveness Development Project

What is UR-GE?

The incentive known as UR-GE is provided by the Ministry of Economy under the Communiqué No. 2010/8 on Supporting the Development of International Competitiveness. The aim of this support is to increase the competitiveness and exports of companies based in Turkey in the international arena within the scope of a project.

ACTIVITIES AND RESULTS ACHIEVED IN THE 3RD UR-GE PROJECT

TRAININGS CONDUCTED

Within the scope of the Business and Construction Machinery Cluster III. UR-GE Project, 5 training sessions were held. These trainings, aimed at improving companies' export capabilities, productivity, and capacity, are as follows:

  1. International Marketing and Commercial Intelligence
  2. Leadership in SMEs
  3. KAIZEN Fundamentals
  4. After-Sales Services
  5. Warehouse and Inventory Management

COUNTRIES AND CITIES VISITED WITHIN THE SCOPE OF INTERNATIONAL MARKETING ACTIVITIES;

  1. GERMANY / MUNICH BAUMA FAIR (2016)

  2. DUBAI TRADE DELEGATION & BIG 5 FAIR (2017)

3) USA / CHICAGO – LAS VEGAS – LOS ANGELES (2017)

4) SOUTH AFRICA - CAPE TOWN & JOHANNESBURG (2018)

  1. KENYA - NAIROBI (2018)

PROCUREMENT DELEGATIONS CONDUCTED IN THE PROJECT

-TURKIC REPUBLICS

-GHANA

CONSULTING

Within the UR-GE Project, conducted under the İŞİM Cluster, the Target Market and Competitor Analysis Consultancy, provided for a period of 6 months, is designed to enable participating firms to identify target markets using a commercial intelligence database, conduct competitor analysis, facilitate active exports, carry out activities aimed at increasing exports, and ultimately transition to conscious export practices.

ADVERTISING & PROMOTIONAL ACTIVITIES

2000 copies of catalogs containing company product images, contact information, and detailed production information were printed in English and distributed at all international trade fairs and trade delegation events. Additionally, prior to our international trade fairs, advertisements were placed in various industry newspapers, magazines, and websites regarding the dates our delegation would be present.

CONCLUSION:

The 3rd UR-GE Project of the Construction and Industrial Machinery (İŞİM) Cluster of Companies has been a highly productive 3-year project for our companies, with a satisfaction rate of over 90%, involving 29 firms. Within the scope of the UR-GE Project, our companies gained significant knowledge and experience, primarily in export, capacity building, and quality improvement. Through visits to various markets, our companies gained a better understanding of their position in the international arena. The next goal of the İŞİM Cluster is to launch its 4th UR-GE Project, focusing on after-sales services, quality improvement, and capacity building activities to enhance exports and provide professional support to companies on their path to export.